About WM&R

We are a consulting firm focused on conducting research and developing marketing plans and programs within associations. I (founder Kevin Whorton) have been in the field for 23 years working with some of the best minds in the field:
  • I'm former Vice Chair of the Direct Marketing Association Nonprofit Federation, where our Board always includes some of the best and the brightest--heads of CDR, Convio, SCA Direct, as well as some of the largest charity fundraisers in the U.S.
  • I did a stint as account supervisor doing marketing campaigns at Marketing General, Inc., the largest agency working primarily in the association community.
  • I served as head of direct response fundraising for Catholic Relief Services, raising $250 million in charitable donations through mail, online and phone in three years.
  • I have spoken at more than 90 national and state society conferences over the years including programs for ASAE, CESSE, NCDC, AMA, and DMA. I've co-chaired the DMA Washington Nonprofit Confernce twice and DMAW's Association Day twice.
  • I've taught at Loyola University and the US Chamber's IOM program.
  • In my core field of research--I've conducted almost 250 studies now in roles as research director for NAHB, ASHP, in my management roles for MGI and NACDS, and now for six years as founder of WM&R.
I fear I will never be very good at self-promotion but we've billed $1.5 million on projects for the widest range of associations and nonprofits imaginable, so I feel as if we have a lot to share, and we're only now scratching the surface.