As I have had the good luck to work with more and more associations I have had the opportunity to view member communications from small associations, large associations, trade associations and individual societies.
I am regularly amazed at how the member communications of so many associations have not changed in years. The same number of communications are being sent, the same media are being used, the same timing is being adhered to, the same messages are being used, etc, etc. There is no way that what any association did 10, 5 or even 2 years ago is effective being done in the exact same way that it was at that time.
There are so many new needs of our members and so many more ways to communicate with members now than there was even last year. Why are we not spending as much time as possible on member communications which has a huge impact on our organization?