I attended the 1st ever ASAE Super Swap last week and heard from a lot of great people with a ton of knowledge and really learned a lot. I also hope I contributed to what other attendees got out of the event since the key to a successful Idea Swap is each attendee sharing their own successes and failures to help other attendees solve their unique challenges.
During the afternoon session on meetings marketing the topic of using social media to drive attendance was brought up. There was quite a bit of good conversation about how social media is being used to drive attendance which led to some people in the room wondering how associations with limited staff resources are able to do social media in addition to everything else they are already doing. The unanimous response seemed to be to simply find a young person to do it.
Personally I think that social media needs to be used strategically and must fit into an organization’s multimedia marketing plan so a younger person may not be the solution to maximizing your success with social media. Am I off base?